A company’s trademarks are often among its most valuable assets. Given the business and competitive importance of trademarks, effective portfolio development and management are critical to maximizing and protecting the value of a company’s brands. Carmody MacDonald’s trademark team handles a full range of services and assists clients with identifying, protecting, and enhancing their trademark rights.
Services
- Brand implementation and route to market strategy
- Identification, clearance, and selection of trademarks
- Filing and prosecuting trademark applications
- Intellectual property licensing and royalty agreements
- Branding, marketing, and co-marketing agreements
- Data security and privacy policies
- Policing and enforcement of intellectual property rights
- Defending against allegations of infringement
- Intellectual property audits and due diligence in connection with mergers, acquisitions, and collateralization
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